{Eco Boutique} Ethical Ocean: Own What's Good

Friday, December 21, 2012


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You can find vegan kicks, fair trade fashion, and wooden underwear all in one place! Okay, they're not actually wooden knickers, but they're made from a biodegradable fabric derived from the wood pulp of eucalyptus. Snazzy! You'll find a slew of eco-friendly and organic textiles in the copious green closet of online eco boutique Ethical Ocean, one of my favorites {it's a member's only site, my dears, so sign up + you're set}.  

{the stats}
Every product on the site must qualify for at least one of three designations: Good for People, Good for Animals or Good for the Environment. All merchants are screened before receiving the wink and nod from the EO team.

With every peek at a product you get a backstage pass: each product page includes a story: explaining what the product does, where it comes from, and what the seller is doing to positively impact the globe.  


Chad Hamre, the co-founder and CEO, spent ten years working in international development and social business in Zambia, the Philippines, the USA and Canada before spearheading his own ethical business {Chad seems like he'd be fun to go kayaking with}.

They have a bountiful blog of informative articles. Gobs of good posts written by Hamre and their able team. I recommend the following:
{for edification} Top Documentaries to Change the World
{for the foodie} Vegan Butternut Squash Bite Recipe
{for fun} 12 Sexy Vegetarians {See His + Hers Lists}
 
{the skinny}
I'm lovin' their selection of good green fashion all in one place. On-trend shoes for day or night cosmopolitan winter coats, breezy summer dresses, comfy yoga pants.  

On their team is Brenna Donoghue, described as a green fashion machine: "as comfortable in running shoes and eucalyptus track gear as she is in a slinky black dress made of sinfully-equitable eco-fibers." Hmm, did I miss the eucalyptus train? Someone point me in the direction of some euca-jeans, quick. {BTW, Brenna, let me know if this helps in your quest for the perfect vegan ice-cream.}


There's also Lena Lam, co-founder and contributing writer to the EO blog; I like her simple, straight-arrow composition style. I'll venture to guess that she helps with the carefully edited selection of eco products. 

Besides green men's and women's fashion, there's beauty, home + lifestyle goods on the menu. And some lovely baubles. A few of my fave eco fashion picks above {+ honorable mentions for mi casa: love the Baalls reusable, handmade + wool dryer balls -been looking for an alternate solution forever; Eco Nuts natural laundry soap -you pay 12 cents per load. Yahoo!}. All natural? All good.


{photomontage by f+d} images via ethicalocean.com

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