{Eco Boutique} ASOS Africa + SOKO Kenya

Friday, May 24, 2013

Did you know ASOS, the UK-based online fashion + accessories retailer, has a Green Room? The Green Room features a range of on-trend {and affordable!} organic clothes + fair trade clothing.

I was introduced to the partnership between ASOS + SOKO Kenya, a sustainable fashion workshop, in the pages of Vogue in 2012. Three pictures side by side stopped my finger mid page-turn: a giraffe amidst dazzling dessert scenery, a small child hunched over a workbook with a stunning smile, and a divine peplum dress in shades of merlot.

The article read: "As more women scrutinize clothing labels for signs of where and how things are being made, marrying fashionability with responsibility is more important than ever." I remember wondering two things: Is fashionability a word? + Where can I find these ethically-made pieces?

ASOS Africa apparel is made in collaboration with SOKO Kenya, a thriving clothing manufacturing facility established in December 2009 by self-starting + spirited entrepreneur Joanna Maiden who saw a need and great potential for an ethical clothing production unit in Africa. 

Joanna, the Founder + Managing Director, aims to create sustainable, fair employment via the export market whilst offering training + skills to members of the rural Kenyan community, as well as craft some super snazzy clothes. 

I gathered this information from the SOKO website, except for that bit about the snazz - I may have added that chunk. You'll see what I mean below, stay put for some sweet style surprises.

SOKO Kenya's collaboration with ASOS Africa allows underprivileged communities to establish tenable employment and lasting economic solutions through local craftsmanship + utilization of traditional skills like sewing

The end products, chic peplum party dresses, sleek cigarette pants + multi-hued blouses, are showcased online at the ASOS Green Room, a platform dedicated to collections with an ethical or eco-conscious story to tell. 

Take a look at the good work + beautiful garments created by nimble hands, where giraffes roam free + smiles abound: their newest collection is right on over here

1 comment :

  1. Which model is it shown in the ASOS Africa collection mentioned above?

    Picture of her here: http://www.asos.com/au/ASOS-Africa/ASOS-Africa-Top-in-Floral-Print/Prod/pgeproduct.aspx?iid=2835977&cid=15683&sh=0&pge=0&pgesize=36&sort=-1&clr=Multi