{eco brand of the week} wildlife works: the perfect fair trade tee

Monday, February 10, 2014

it's a fair assessment to say i'm slightly obsessed with eco fashion brand wildlife works. this company is dedicated to the conservation of biodiversity via the protection of wildlife, their forest habitats and the creation of meaningful work that is an economic alternative to wildlife hunting and poaching. you and i can be a part of all this goodness simply by slipping into one of their comfy, cozy tees.
{introductions first}
 it's like we've mixed all the superpowers of all your fave superheroes and swished them around until we came up with one real life hero who does it all: mike korchinsky, the founder + ceo of wildlife works. who's been busy? mike and the good folks over at wildlife works, to be sure. alleviating poverty in rural areas + protecting animals on the verge of extinction on a daily basis? not easy tasks, my friends. so let's learn how the purchase of one minimalist tee can have a ripple effect on the lives of many. 
mike founded wildlife works in 1997 and soon thereafter established rukinga sanctuary on 80,000 acres of land in south east kenya, now home to hundreds of elephants, ungulates, bats, birds + many other happy furry, feathered friends and creepy, crawly creatures. he then built an eco factory where a line of casual apparel is produced. and enter the perfect tee {because i'm a gal who loves all animals big and small as much as i love a good-lookin' tee}.
{work it out}
every dollar spent on wildlife works' products goes directly to job creation and community development in rural communities. what kinds of jobs? you may wonder. funny you should ask. here are just a few of the employment opportunities created: conservation rangers, factory workers, horticulturalists, machinists, seamstresses, foresters, carpenters, construction workers, drivers, mechanics and administrative personnel. the company also finances the development of small businesses such as an eco-clothing factory and sustainable charcoal production and distribution. wildlife works even has a page filled to the brim with pics of all the lovely faces of the myriad workers trained + hired across different continents. 

{sixth sense} 
integrating wildlife conservation and socioeconomic development with forest conservation makes the wildlife works' brand of REDD* the most holistic and sustainable project developer in the carbon offset marketplace. all wildlife works projects incorporate six key elements that create sustainable jobs in communities that are threatened by deforestation.
below are the six key elements to the wildlife work's brand of REDD that make it a successful model:
  1. Jobs supporting education [children's education, conservation education, community outreach about our projects]
  2. Jobs making eco-friendly products
  3. Jobs protecting wildlife [rangers and eco tourism]
  4. Jobs managing our mission
  5. Jobs helping farmers [jajoba and chili project]
  6. Jobs growing trees [seedling program, green charcoal project]
{seeing REDD}* 
REDD+ (Reducing Emissions from Deforestation and Degradation), is a climate change mitigation strategy introduced by the United Nations to help stop destruction of the world's forests. 
The carbon market is used to support these efforts and bring direct benefits to communities. REDD Voluntary Emissions Reductions, (VERs), are issued on an annual basis by third party verifiers only after the forest has been successfully protected sustainable economic alternatives have been created for the community, such as job creation initiatives and agricultural intensification programs.
now head on over to wildlife works and get some of that good, slow fashion. their fashion line is littered with casual, cool graphic tees + perfect foundations for any stylish gal's wardrobe, and these are wildlife works' primary channels for funding their forestry protection programs. perfect tee right this way ladies.
artwork by f+d {image by cats like scotch}

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