{eco brand of the week} feed: utility of the beautiful

Thursday, January 1, 2015


just where does a super-saturated, buffalo check scarf – made of bright maisai fabric from kenya - intersect with the provision of school meals for hungry children?
fashion + philanthropy conjoin at FEED Projects: a social fashion brand aiding in the reduction of malnutrition in children and families in developing countries. the designers at FEED have a wondrous facility for creating products that are both beautiful and functional, incorporating locally procured textiles that conjure the enigmatic landscapes of colombia, kenya and guatemala. with each sale, good things are happening.
this do-good scarf provides 10 school meals for children in kenya. here's how it works:

every FEED product has a specific and measurable donation attached to the sale of the item. FEED donates a specific amount of money from each product sold. the donation is built into the cost of the product - so it is an exact and tangible amount of money for each product. for every purchase of a product, a number of school meals are provided to children. the donations from these meals are then made to the u.n. world food programme {or other partner organizations such as the u.s. fund for unicef}, based on the number of products sold to date at that time.

lauren bush founded FEED in 2007 with the mission of "creating good products that help FEED the world." she first created the FEED 1 Bag, a reversible burlap and organic cotton bag to help raise funds and awareness around the school feeding operations of the world food programme {wfp is a part of the united nations system and is the world’s largest humanitarian agency dedicated to fighting hunger on a global scale}. wfp's school feeding program feeds and educates hungry children, providing a host of benefits that extend beyond the school day.
on the style menu: handmade bags - in waxed canvas as well as natural burlap + organic cotton - perfect for everyday use and just the right size for carry-on baggage while travelingaccessories {these wooden beaded bracelets are made in subtle, earthy hues, and each bracelet provides 5 school meals to a child}; zip pouches {i use these to organize my life, and they have an ample selection made from natural, woven fabrics with energetic color palettes}; and graphic t-shirts {comfy, cozy and great for layering}
if you’re hoping to do a little shopping and impact positive social change, voila! head on over to FEED or pop on over to green genes boutique in andersonville. 

{image by f+d}

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