{eco brand of the week} monkee genes: they mean business

Friday, April 3, 2015

jeans. i'd wear them every day, all day, if i could.

now, i've heard denim horror stories: soggy bottoms + endless stretching, and the dreaded blow out. and while i've never had a blow out, i know this is a real occurrence, as a good friend had it happen in the middle of the green fest at navy pier. true story. i imagine it would be quite traumatizing, having one's derriere flapping in the wind.

so i need a hero. i was holding out for a hero 'til the morning light {yep, i just did that!}.

and then it happened: i found the hercules of denim.

these organic jeans look good, they wear well, and they do no harm to planet or people or furry friends.

monkee jeans, a u.k. based denim brand is leading the way in sustainable denim. founder phil wildbore {is it just me, or is that a really cool name?} has a simple motto attached to his ethical label: no slave labour, no child labour, no blood, no sweat, no tears. their ethos is to manufacture with conscience.

in this story, phil is the hero, my friends.

monkee genes is the first and only jeans label to have accreditations from the soil association and the global organic textile standards (gots). these fancy pants credentials hold businesses to high standards stipulating requirements throughout the supply chain for both ecology and labour conditions in textile and apparel manufacturing using organically produced raw materials. 

in other words: if it's not organic, there's a whole lot of hazardous chemicals going into our fave dungarees, ladies + gents, and then right into our waterways.

from our friends at monkee genes:
there are several reasons why organic textiles are kinder, cleaner and better:
• it benefits cotton producers and the environment in developing countries by avoiding the harmful effects of toxic pesticides, and the reduced cost of production improves social conditions.
• our organic textiles don’t contain allergenic, carcinogenic or toxic chemicals.
• animal welfare is at the heart of organic systems, so is better for animals growing our fibres.
• by contrast the non-organic cotton industry is a huge source of global environmental pollution, using almost one quarter of all the world’s insecticides and 10% of pesticides, social conditions for cotton growers can be poor, with poverty, health problems and suicide common, and thousands of chemicals are used to turn raw material into clothes, towels, bedding and other items that we put next to our skin every day.

according to greenpeace, mexico is one of the largest producers of denim in the world, and a major supplier to the american market. it is, therefore, an important country for textile manufacturing. as a developing country with many inequalities and inadequate regulations and enforcement, water resources in mexico are especially vulnerable. more than 70% of freshwater resources in mexico are affected by pollution from all sources. an investigation found textile manufacturing facilities in mexico are discharging a wide range of hazardous substances in wastewater.

curious about organic agriculture? a few bits + bobs from the soil association:
agriculture is one of humankind's most basic activities because all people need to nourish themselves daily. history, culture and community values are embedded in agriculture. the principles apply to agriculture in the broadest sense, including the way people tend soils, water, plants and animals in order to produce, prepare and distribute food and other goods. they concern the way people interact with living landscapes, relate to one another and shape the legacy of future generations. organic production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic, persistent pesticides and fertilizers.

coming up! more of my fave eco friendly denim brands. good for the planet, great for your buns!

{top image by f+d / bottom image by mg}

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