{eco boutique of the week} bead + reel: layers of good

Friday, September 18, 2015

most products travel through various parts of the world 
and through many hands before they reach us.

today there are a number of well-curated boutiques bringing green hearts the best in eco fashion. what sets these shops apart from one another are the diverse ethical labels as well as the impassioned individuals with varied backgrounds + unique narratives which feed their uncommon approaches to his or her small business enterprise. 

bead + reel was founded by sica schmitz, fervent social justice advocate, animal rights activist + inspired entrepreneur, who previously worked in costume design in film, television + theater. 

sica understands that our clothing tells a story, and as the tale unfurls, she wants consumers to know that there are many characters involved: from farm + tannery workers, to the needleworkers in garment factories, to consumers wearing textiles that affect their own health. 

if you peel back the layers of sica's story, you'll find more than a woman with a keen eye for design-led fashion, you'll also find someone with an abiding commitment to shedding light on industry issues such as forced + child labor, the exploitation of animals and the need for more transparent supply chain practices {follow her on fb}. 
in 2014 sica decided to spearhead her l.a.-based shop with the hope of telling a story of both style + compassion, "i didn't know where the things in my closet were made, or by who, or what chemicals may be in the fabrics or dyes on my skin. i didn't think about the true cost of what i was buying on the larger world around me. i realized i need to change my clothes, change my story. i started researching which brands, which fibers, which processes i wanted to include in my story...."

bead + reel stocks some of my fave ethical labels, inlcuding made-in-the-usa labels like amour vert, animal-friendly shoes + accessories by bhavaindosole + angela + roi and artisan-crafted jewelry by natalie frigo.  

when i first started writing about eco fashion, i did general google searches, held my breath + hoped for the best. but the days of aimless eco fashion wandering are gone thanks to miss schmitz. see what all the hype is about right here. 


bottom image via bead + reel}

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